Our visual foundation.

Creating distinction through purposeful design choices, our system pairs Cornell-aligned colors with precision typography. This combination reflects both our institutional heritage and technical innovation, establishing a unique presence that bridges academic tradition and digital advancement.

Typeface

Google font recommendation: DM Sans, Bold or Normal, as the primary typeface, with DM Mono, Normal, as the secondary typeface.

 

MIcrosoft font recommendation: Arial as the primary typeface with Consolas as the secondary typeface.

 

Adobe font recommendation: TT Commons Pro, Bold or Normal, as the primary typeface, with TT Commons Pro Mono Regular as the secondary typeface.

TT Commons Pro Bold Normal written twice

Primary Color Palette

The Bowers color palette, grounded in Cornell University’s iconic red, white, and black, represents a harmonious blend of tradition and forward-thinking innovation.

Color    PantoneHex                
Carnelian Pantone 187 #B32B1B
WhitePantone - White#FFFFFF
Cornell BlackPantone Black222222
Bowers RedPantone 185#EE0000
Light GreyPantone -#F7F7F7
Mid GreyPantone 427#DEDEDE
NickelPantone 421#B6B6B6

 

9 red, white, gray and black color blocks in a grid

Secondary Color Palette

The Bowers color palette, grounded in Cornell University’s iconic red, white, and black, represents a harmonious blend of tradition and forward-thinking innovation.

Color    PantoneHex                                     
Orange Red Pantone 185 #EE0000
Gates Gradient #EE0000 - #F8981D

Gates Orange

Pantone 1375#F8981D
Dusty TealPantone 7690#007AA1
Cyan Gradient 

#007AA1 - #01D8FE

CyanPantone 305#01D8FE
Dark BluePantone 2757#000056
Klein Blue Gradient #000056 - #0000FF
Klein Blue Pantone Blue 072#0000FF

 

nine color blocks of orange, light blue and dark blue in a grid