IS Graduate Seminar Series - Shion Guha

Title: "​Theory and Methods for Contextual Privacy in Social Networks"

Abstract:: "Most of us use social networking services. Unsurprisingly, privacy is a very important issue. The overarching narrative around privacy research in social networks centers on institutional privacy and its implications. In contrast, I draw on theories of contextual integrity and networked privacy to examine another fundamental question ­ Why do people look at their friend's activities on social networks? Specifically, I focus on three phenomena ­ (a) social surveillance, (b) deception and (c) non­use as factors and stratagems of privacy­aware behavior in social networks. In addition to theoretical contributions, I find and attempt to address several methodological issues to do better and more holistic research in this area. I call this mixed methods data science and discuss one exemplar ­ Grounded Topic Analysis ­ that can appeal to positivist as well as interpretative work at the intersection of human computer interaction, network science and big data."